Community & Volunteer Work
I ❤️ New York. I’m proud to share my time with the organizations and small businesses that make this place shine. Community, creativity, care, I’m here for it.
Citizen Journalism with Brooklyn Deep
Brooklyn Deep, the citizen journalism arm of Brooklyn Movement Center, was in need of dedicated funding to support ambitious long-form reporting work they wanted to do, specifically about education in Central Brooklyn.
They were curious about crowdfunding but had no idea where to start. I took up the charge and managed the campaign in its entirety: from sourcing pro-bono video support to scheduling interviews to pitching media to publishing project updates to fulfilling rewards, I ran this program so the BMC team could stay focused on critical organizing work.
Fun Fact: the funding from this campaign went on to support the creation of School Colors, named one of the best podcasts of 2019 by The Atlantic and recommended by Vulture, Vanity Fair, and The New York Times.
Food Sovereignty with Central Brooklyn Food Coop
Central Brooklyn Food Coop is an amazing organization of passionate individuals who have found a way to deliver fresh produce and healthier food access to the community despite not having a flagship physical location. In pursuit of finding a place to call home, they sought foundational fundraising to support the initial investment.
I had the privilege of working with their founding membership to organize and execute a crowdfunding campaign that honored their vision while navigating the delicate balance of community consensus and timely execution. In the end we were able to 2x our goal and help keep the organization afloat when 2020 severely disrupted their plans.
Connecting a Small Business Owner To Her “Why”
Sittin Pretty BK was a small but growing instagram account dedicated to documenting the upholstery work of NYC-based upholsteress Ruti Wajnberg. When she decided to make the jump into full time solo entrepreneurship she felt she needed a stronger name and story to help her stand out in the marketplace.
Just like I would with a Fortune 500 client, we started with an in depth interview where she talked and I listened to the things that mattered most to her and the challenges she faced in her fledgling business. From there we were able to unearth a compelling name, point of view, and process that clearly articulates her unique set of services and artisan approach. Find The Thread was born.
I loved this project because it wasn’t just about generating sales, it was about thoughtfully constructing a business that attracts the right client for a fruitful, respectful, and creative relationship.
If you’ve eaten at a “Where To Eat” restaurant in Brooklyn, chances are you’ve sat on a Find The Thread project.