Launching FirePit
Leveraging BioLite’s legacy of clean combustion technology, we took the fire pit market by storm with a game-changing form factor and addressing the age old pain point of the “please no smoke in my face” shuffle. Through compelling storytelling, a killer launch video, and the viral power of crowdfunding, FirePit was a massive success and has gone on to be a key member of the BioLite product portfolio.
Project Responsibilities
GTM Strategy
Campaign Management
Creative Production & Copy
Content Strategy
Demo & Event Management
Cross Functional Project Management (required a lot of participation from engineering team)
Media Outreach & Samples Management
Wholesale Rollout Support
Key Results
>10,000 units ordered in first 30 days
$2.5M generated at launch
141 press hits at launch with only 3 samples in circulation (Has gone on to garner over 400+ press hits)
Successful retail sales at key partners like REI; second wave of viral sales during 2020 COVID lockdown
Winner of Time Best Inventions 2023
Ask Me About: how smoke is just unburnt fuel, how to survive a lively Kickstarter campaign, the learning curve of fully burdened margin analysis, wholesale vs e-commerce launch strategy, how to turn engineers into your best friends.