Backup By BioLite

Backup by BioLite is a first of its kind home backup solution that lives completely in in front of the outlet, enabling users to bring a distributed energy resource into their home without a major capital project. I led end-to-end commercialization and go-to-market strategy for this product that was both a new category for BioLite and a new concept and form factor for the end customer, requiring an innovative toolkit for storytelling, product education, and media outreach.

Project Responsibilities

  • GTM Strategy

  • Market Validation Testing: Positioning & MSRP

  • Margin Analysis & Budget Allocation

  • Campaign Management

  • Creative Production & Copy

  • Media & Influencer Outreach Strategy

  • Events Planning & Management

  • Customer Communications & Relations

  • Key Partners: Creative Director, VP Program Management, CEO, Chief of Staff, PR Agency

Key Results

  • >$1M in preorders secured in first 30 days

  • Landed inroads to big box hardware for pilot program

  • Successfully built rolodex of new brand partners in Climate Tech space, culminating in powerful co-branded CES presence and trend-based media hits

  • Coverage secured in NYTimes, CNN, CNET, Vox, Engadget, The Verge and more

  • Winner of CES Innovation Award

  • Completed program under budget, reducing performance fees by 50% through tiered structure negotiation

Sample lifestyle photography for campaign, designed to feel clean, modern while still being friendly and relatable. Centered around the kitchen being the heart of the home and where the most anxiety lives during a blackout.
Close up of BioLite installation at CES
Early brand development work. New category and business unit for BioLite required a separate look and feel but one that still felt in-family. Massive credit to our Creative Director for his work on this.
CES Booth co-hosted with fellow Climate Tech superstars Copper Induction Stoves and Gradient Window Heat Pump
Winner of 2025 CES Innovation Award
Demo Day at NYC Climate Week
Lab Tour to convey safety and confidence around BioLite battery technology
Influencer Shane Starnes in BioLite Demo Kitchen doing real time test of the unit
Screen Shot 2025-11-08 at 2.26.18 PM.png

Ask Me About: Gabor-Granger price sensitivity testing, surfacing a single consumer pain point to anchor an entire campaign, crowdfunding psychology and program management, developing rapid subject expertise in emerging climate tech and home energy market, translating battery tech and safety into consumer-facing language and benefits, pulling off The Consumer Electronics Show for under six figures.

Next

Impact Storytelling